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TWOPRESENTS

Twopresents is an innovative gifting social enterprise that has helped raise over HK$8 million for charities, it places sustainable gifting as a core value. Helped create social media posts, flyers, create promotional video content, help with administration work and interview kids and parents involved for future marketing material of the organisation.

This video is an introduction to the purpose and services provided by Twopresents. Since this is a promotional video, the target market of the video are people who have not heard of Twopresents before. For example, parents with young children or charities. Thus, to make it easy to understand, I included a lot of visuals and infographics for them to grasp how the service works. I used Premiere Pro to edit this video and it really helped me master the skills of video editing for beginners. For example, including transactions, fun texts that moves around, transitions, that made me create professional videos. The process used to make the video was making a storyboard to help organize my ideas and thoughts. For instance, I knew that I wanted to start the video with a fact or something that directly makes the audience question themselves. So, I used the phrase ‘Do you want to make your celebration more meaningful?’ To make the audience question their consumption for celebration. Then, I used footage of a forest to make audience think of environmental impact of gift waste. 

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